Stage 2 Meaningful Use – Who’s Ready?

With this rule for Stage 2 expected to come out mid February it will be interesting to see which vendors will start making some headway other than Cerner & Epic. You can see more details in this   Health Data Management Article

Content for Lead Generation

Is content the best way to drive leads?  I think the major trend here is YES!  You then have to ask yourself how you exactly do this.  Have you ever done a price comparison sheet to your competitors and then handed it to your client?  Do you think in this economy a pool company could be thriving, me either, but with content marketing you can. Check out this article from Entrepreneur that talks about some creative ways to leverage content you might not even of know you had.

Entrepreneur Article Why Content Is Still King When It Comes to Lead Generation

Vendors on Buying Spree: first 12 days of 2012 to at least 10 deals.

HealthDataManagement Article - Vendors on Buying Spree

CEO's must ask if now is the time to cash in the company and sell.  I think it all depends on where you are at in your career and if you are ready to retire or not.  You could definitely make a good buck if the deal is structured right and in your favor, but I think we have not seen the peak yet and as Marc Probst, CIO of Intermountain, “It’s a great time to be in healthcare”.   If we keep striking deals like this through 2012 it will be interesting to see who becomes a competitor or partner in 2012

Tackling Gate Keepers

Einstein said it best.  Simple is easy, less is more, and don’t make things so complicated.  Usually easier said than done!  When tackling gate keepers, remember that’s it’s their job to only let "certain" people though the door.  So what’s the trick?  I say be their friend.  Be nice. Just think of Wall Street, the original, how did Charlie Sheen get through the gate keeper – Be Persistent & Be Nice!

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