What is Thought Leadership? How to Stay on Your Target Markets Shortlist

What is Thought Leadership? How to Stay on Your Target Markets Shortlist

By now most of us have heard of the term “Thought Leadership”, yet very few still know what it really means. With all the definitional dispersion around the phrase, as a starting point it’s usually very worthwhile to define just what thought leadership is and, sometimes more importantly, what thought leadership is not.

To read the entire complimentary article please download .pdf below

Data analytics, Natural Language Processing, Memorial Sloan & Watson Supercomputer Technology

Data Analytics, Natural Language Processing, Memorial Sloan & Watson Supercomputer Technology.

It’s no secret that Business Intelligence is the next BIG thing.  Natural Language Processing will make this happen in real time. It’s already happening...  Check out the article from HealthData Management

Memorial Sloan Onboard to Enhance Watson Supercomputer Technology

2nd Version How to Get an ROI at a Large Trade Show #ATA2012 #HIMSS

I am doing a quick recap of this post from yesterday, as I accidentally deleted it from the blog…  SORRY

PRE-SET MEETINGS!  That’s the name of the game at large trade shows.  I shared yesterday of a client that was a fortune 500 company with a new presence in healthcare. There was a new marketing director in place tasked with building out the healthcare division.  A few years ago she went to the 50 sales reps to see how many had preset meetings.  You would be shocked to know that the average was less than 2 per rep. Some reps were seasoned and some were not. The goal was that all reps had to have at least 10 preset meetings to come back to HiMSS the following year.  Their top rep did not get the 10 meetings and was made an example of the next year.  That rep was not allowed to come to HiMSS.  This year each rep had on average of 35 meetings!  The moral of the story is that HiMSS was a huge success for them this year.  If you are in charge of selling/business development, please go out of your way and set some preset meetings if you have not already done so!   

Happy Selling!

Care Beyond the Walls: CIO Sacred Heart Health System, University of Arkansas, Miami, & More Discuss in FTL…

	“Whether considering a tradeshow, proprietary event, or a mobile tour, face-to-face interactions provide significant business benefits. At its core, face-to-face engagement creates a personal connection and builds trust between a company and its target audience12.” - Rob Murphy, CMO, MC2
		Take a thought leadership position today in front of key decision makers at our partner’s iHT2 Health IT Summit coming up in Fort Lauderdale. "TeleX: Taking Care Beyond the Hospital Walls” TeleX is the convergence of healthcare technologies that provide care in non-traditional settings. While telex is a continually evolving concept, current technologies include: telehealth, telemedicine, mHealth, wireless health, remote patient monitoring and more. As technology improves and access expands, these concepts continue to overlap as do opportunities for interoperability. This session will discuss: Coordinating technologies for better care Implementation strategies Trends in healthcare What’s next? Moderator: Jean DerGurahian, Executive Editor, SearchHealthIT.com, SearchHealthIT.com David Miller, MHSA , Vice Chancellor & Chief Information Officer, University of Arkansas for Medical Sciences Scott Simmons, Director of Telehealth, University of Miami Miller School of Medicine Kathy Ross, VP & Chief Information Officer, Sacred Heart Health System iHT2 Health IT Summit in Fort Lauderdale June 12-13, 2012, Fort Lauderdale, FL >Click Here to View the 2012 Conference Agenda Are you on your target market’s shortlist? We understand that it takes teamwork, passion, and a deep understanding of the Health IT landscape to become greater than the competition Let us help you to generate business by becoming a thought leader by differentiating your company’s value proposition and taking executive leadership roles in front of your target market Visit our website and download our brochure today to understand your goals, challenges, and how we can work together iHT2 Health IT Summit in Fort Lauderdale - June 12-13, 2012 - Fort Lauderdale, FL Keynote Speakers: C. Martin Harris, MD CIO & Chairman IT Division Cleveland Clinic Jonathan Perlin, MD, PhD President, Clinical & Physician Services and CMO Hospital Corporation of America Conference Co-Chairs: Barry Chaiken, MDSenior Fellow & HIT Conference Chair Institute for Health Technology Transformation CMO DocsNetwork Ltdand former HIMSS Chair Jayne Bassler VP & CIO Florida Hospital iHT² Advisory Board Member iHT2  Sponsors and Partners Include: iHT2 Health IT Summit in Fort Lauderdale June 12-13, 2012, Fort Lauderdale, FL >Click Here to View the 2012 Conference Agenda Contact Robert Jaggers today to learn more at 732-822-2518 or rjaggers@healthtekology.com   iHT2 Fort Lauderdale HIT Summit Featured Speakers: Contact Us:6671 W Indiantown Road Ste 56-174 Jupiter, FL 33458 1-800-451-9535  info@healthTEKology.com

Orion Health- Southern California #HIE with 4.1 Million Residents Multiple Stake Holders Buy in

I like that this HIE got multiple stake holders buy-in.  21 Hospitals and a total of 48 organizations involved.  Too often I hear that it is hard to get buy in from multiple stakeholders.  If you are working on setting up an HIE I would like to hear how you overcome the obstacle of getting multiple stakeholders buy in.

You can read the read the article from Health Data Management Here:You can read the read the article from Health Data Management Here

BIG DATA - Cincinnati Children's Hospital Medical Center to create a new startup, QI Healthcare

It’s no secret that Business Intelligence or “BIG DATA” is on everyone’s mind right now.  In a recent Forbes article Deputy CIO Martin Peuker said that more than 700 hospital employees have access to a central data warehouse.  This gives access to all data that is needed to measure results and provide better care. It also saves hours upon hours of work.  This has led to universities and hospitals creating their own start ups that can solve their problems.  Another startup was Health Care DataWorks developed and Ohio State University. Here are links for the articles.  If you are not integrating a solution to solve the challenges of measuring BIG DATA into your portfolio maybe you should now… If you are not integrating a BI solution into your portfolio maybe you should now…
Cincinnati Children’s Hospital enters big data market with new startup MEDCity News

Start-ups want to help hospitals harness big data FierceHealthIT

455-page meaningful use Stage 2 proposed rule - Do you think that this hurts "interoperability”?

See link below and provide your feedback.  Do you think that this hurts "interoperability”?

HealthcareITNews Groups weigh in on MU2

Meeting at 2012 HIMSS

		Are you attending HIMSS?  I am here and would love to meet with you to discuss your goals, challenges, and how we can help you increase your ROI for 2012.  Please reply to this email or my contact info is at the bottom of this email. iHT2 2012 Conferences HealthTEKology Services Thought Leadership - Are you on your target markets's short list? Networking - Face to face = shorter sales cycles Branding - Top-of-Mind Awareness Media Relations - It's a lot more than sending out a press release Social Media - Are you satisfying the need for "original content" Event Strategy/Tradeshow Direction - Are you getting the ROI out of your conference investment? White Papers/Case Studies/Webinars - Driving leads for the sales team on the plan? Sales Strategy - Does your sales pipeline need to be filled? For more information please contact Robert Jaggers at 561-748-6736 or rjaggers@healthTEKology.com.   Is face-to-face advertising over? To read more of this complimentary article from iHT2 examining whether face-to-face marketing is worth the money spent click here. Contact Us:6671 W Indiantown  Road Ste 56-174 Jupiter, FL 33458 1-800-451-9535  mailto:nfo@healthTEKology.com

HIMSS FREE Networking Opportunities

Don't miss these two opportunities for complimentary networking.  You can see the link below.  The second meeting is probably more about signing up with your local chapter which you should do!  See you at HIMSS...


HIMSS FREE Networking Opportunities 
Monday, February 20, from 5:00 – 7:30 p.m. at the Venetian Hotel.
Tuesday, Communities Open House, starting at 5 p.m. and running until 6:30 p.m.

http://www.himssconference.org/networking/default.aspx.

Getting IT Decision Makers Buy-in at HIMSS

It’s no secret that you have to pitch the loop these days and get everyone’s buy in. I read an interesting report that says physicians use mobile devices in their personal life, but it’s hard to get IT’s buy in a hospital setting.  If you are going to HIMSS please make sure that you have set plenty of pre-set meetings with CIO’s (IT Decision Makers).  The decision makers are going to be at HIMSS, but typically will not walk up to your booth for you to sell them.  Start from the top and work your way down.  Essentially: “pitch the loop”.  This will help you to get your product implemented and not just talked about! 

If you would like to join a dinner we are hosting at HIMSS please let me know.  You can see the current attendees to our dinner below.   

CMIO	Alegent Health
Vice President & CIO	Butler Health System
VP & CIO	Capital Blue Cross
VP & CMIO	Catholic Health East
CMIO - Ambulatory	Catholic Health Partners
CMIO, Executive Director, Center for Pediatric Informatics	Children's National Medical Center
Director, Medical Informatics	Denver Health
Director, Healthcare Policy and Research	Federation of American Hospitals
CIO & VP IS	Florida Hospice of the Sun Coast
Principal	Howard Burde Health Law, LLC
National Project Director, Clinical Technology	Kaiser Permanente
Executive Director Research & Health Policy	Kaiser Permanente
Interim Director, NCAL Clinical Technology	Kaiser Permanente
Asst Medical Director & CMIO	Kaiser Permanente, Southern Cal Region
CIO	Lahey Clinic
Chair, Information Technology Applications Department	Mayo Clinic
Health IT Evangelist	Mid-Columbia Medical Center
CMIO & Director of Medical Informatics	North Shore University Hospital
CMIO	NorthBay Healthcare
Medical Director of Information Systems / Founder & Director	Northwestern Memorial Physicians Group / Szollosi Healthcare Innovation Program
CTO	NYC Health & Hospital Corporation (HHC)
Professor & Chair, Biomedical Informatics	Oregon Health & Science University
Chief Health Information Officer	Oregon Health & Science University OHSU
Chief Strategist, Commissioner	SCS Ventures, CCHIT
CMIO	Shriners Hospital for Children
VP & CIO	University Health System
Director of Informatics	USC School of Medicine
Medical Director, IT Services	UW Medicine

You can purchase the report, “Survey: Docs Love Mobile Devices, I.T. Departments Don’t”, at the link below from Spyglass Consulting Group through HealthDataManagement

HealthData Mangement Article

Stage 2 Meaningful Use – Who’s Ready?

With this rule for Stage 2 expected to come out mid February it will be interesting to see which vendors will start making some headway other than Cerner & Epic. You can see more details in this   Health Data Management Article

Content for Lead Generation

Is content the best way to drive leads?  I think the major trend here is YES!  You then have to ask yourself how you exactly do this.  Have you ever done a price comparison sheet to your competitors and then handed it to your client?  Do you think in this economy a pool company could be thriving, me either, but with content marketing you can. Check out this article from Entrepreneur that talks about some creative ways to leverage content you might not even of know you had.

Entrepreneur Article Why Content Is Still King When It Comes to Lead Generation

Vendors on Buying Spree: first 12 days of 2012 to at least 10 deals.

HealthDataManagement Article - Vendors on Buying Spree

CEO's must ask if now is the time to cash in the company and sell.  I think it all depends on where you are at in your career and if you are ready to retire or not.  You could definitely make a good buck if the deal is structured right and in your favor, but I think we have not seen the peak yet and as Marc Probst, CIO of Intermountain, “It’s a great time to be in healthcare”.   If we keep striking deals like this through 2012 it will be interesting to see who becomes a competitor or partner in 2012

Tackling Gate Keepers

Einstein said it best.  Simple is easy, less is more, and don’t make things so complicated.  Usually easier said than done!  When tackling gate keepers, remember that’s it’s their job to only let "certain" people though the door.  So what’s the trick?  I say be their friend.  Be nice. Just think of Wall Street, the original, how did Charlie Sheen get through the gate keeper – Be Persistent & Be Nice!

How to Become a TOP BRAND

I help companies generate business by establishing them as thought leaders in the healthcare IT industry. I  will work with you to uniquely differentiate your company’s value proposition and take executive leadership roles in front of your target market.  If your thought leadership marketing needs a boost, learn how I can help align you with the right opportunities -